Maybelline Summer Carnival
As part of Gradient Experience, a New York-based creative agency, I played a key role in developing and executing Maybelline’s Summer Carnival campaign to launch their Summer 2024 collection. My responsibilities included conceptualizing the carnival theme, designing digital and print marketing assets, and overseeing production design for experiential activations, branded booths, and interactive games.
The event and campaign achieved significant success, attracting over 3,000 attendees, driving exceptional target-audience engagement, and distributing thousands of product samples—ultimately strengthening brand affinity and delivering measurable results.
> Branding, Marketing, Digital, Print, Social, Experiential
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Special thanks to Gradient Experience and the team for
letting me be part of such an awesome project.
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